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MrBeast has broken the curse of influencer success
INSIDER via Yahoo News Singapore· 1 month agoMrBeast is on track to have the biggest YouTube channel in the world.Alberto E. Rodriguez/Getty Images MrBeast has broken the influencer curse of rapid...
Morphe Wants to Become Product-first, Not Influencer-led
WWD via Yahoo Style Singapore· 1 year agoForma Brands’ plan for Morphe is far from influencer-first as it emerges from Chapter 11 bankruptcy...
Morphe Parent Company Forma Brands Said Mulling Options, Including Chapter 11
WWD via Yahoo Style Singapore· 2 years agoForma Brands, the parent company of Morphe, Lipstick Queen and Jaclyn Hill’s Jaclyn Cosmetics, is...
Morphe Confirms U.S. Store Closures
WWD via Yahoo Style Singapore· 1 year agoAfter several TikTok users posted that Morphe stores were shuttering, the makeup brand has confirmed that its retail stores across the U.S. will be...
Court Approves Forma Brands Sale
WWD via Yahoo Style Singapore· 1 year agoThe proposal for Forma Brands, the parent company of Morphe and Lipstick Queen among others, to be acquired by lenders has been approved by a bankruptcy...
Brand Reshuffling Fuels VC Activity in China
WWD via Yahoo Style Singapore· 6 months agoWith worldwide dealmaking volume reaching a decade low in 2023 — according to Statista data — global M&A activity is expected to pick up the pace again...
Forma Brands Emerges From Bankruptcy With Former Outdoor Voices CEO Leading Company
WWD via Yahoo Style Singapore· 1 year agoForma Brands, the parent company of Morphe and Lipstick Queen, among others, has been acquired by...
Morphe Parent Forma Brands Files for Bankruptcy
WWD via Yahoo Style Singapore· 1 year agoForma Brands, the parent company of Morphe, Morphe 2 and Lipstick Queen, is filing for Chapter 11 bankruptcy. According to a statement from Forma, parent...
James Charles Is Closing His Sisters Apparel Brand
WWD via Yahoo Style Singapore· 8 months agoSocial media influencer James Charles took to TikTok to announce he is closing his Sisters Apparel brand. The 24-year-old TikTok star, best known for his...
The Do’s and Don’ts of Incubating a Beauty Brand
WWD via Yahoo Style Singapore· 9 months agoCall it a tale of two beauty brand incubators. Amyris, a one-time biotech darling turned beauty brand incubator filed for Chapter 11 bankruptcy in early...
