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Ad-Supported Streaming Took a Huge Victory Lap at TV Upfronts 2024
The Wrap via Yahoo News Singapore· 1 month agoSports also took center stage as Hollywood returned after last year’s strikes, wooing advertisers...
Advertisers Ride the Brakes: Sharp Drops in TV Spending Make Media Companies Vulnerable
Variety via Yahoo News Singapore· 6 months agoMedia giants spent most of 2023 looking for signs of a turnaround in advertising spending after...
International Insider: London TV Screenings; Berlin Winds Down; Fremantle Returns To Spending...
Deadline via Yahoo News Singapore· 4 months agoGood afternoon Insiders, Max Goldbart here steering you away from Berlin and towards London for the...
Online superstore Temu doubles down on Super Bowl with TV ad and $15 million in giveaways
CNN Business via Yahoo Singapore Finance· 5 months agoA year after making its advertising debut at the Super Bowl, Chinese-backed online shopping platform...
12 Simple Ways People Go From Spenders to Savers
GOBankingRates via Yahoo Singapore Finance· 8 months agoPeople often emphasize the importance of saving money, but if you've always been more of a spender than a saver, switching up your money habits might...
‘Oppenheimer’ Paid Most on National TV Ads Among 2024 Oscars Best Picture Nominees — While Three...
Variety via Yahoo News Singapore· 4 months agoChristopher Nolan’s “Oppenheimer” epic biopic — the frontrunner to win the best picture Oscar on...
Vivek Ramaswamy resumes 'idiotic' TV ad spending
The Independent via Yahoo News Singapore· 6 months agoIt comes after Mr Ramaswamy called TV ad spending ’idiotic’ and ‘a trick that political consultants use to bamboozle candidates who suffer from low IQ’
Sales Bonanza: British TV Show Exports Fetch Record $2.25B With Finished Tape Deals Back In Fashion
Deadline via Yahoo News Singapore· 8 months agoBritish TV shows fetched a record £1.85B ($2.25B) in 2022-23, new stats reveal. Sales to streamers...
Big Streamers Hungry for Ad Dollars, but Some Commercials Prove Tough to Digest
Variety via Yahoo News Singapore· 1 year agoWelcome to one of the strangest battles in all of Hollywood’s earth-scorched streaming wars. Tune...
CBS Has New Match for Taylor Tomlinson: A Pack of B-to-B Advertisers (EXCLUSIVE)
Variety via Yahoo News Singapore· 4 months agoTaylor Tomlinson has proven herself to be a big draw among younger crowds and those savvy with...